If you are going to use any image on your website for professional purpose like selling products or providing service you have to ensure proper website image optimization to get the best output. It will ensure the high performance of your image on the web and increase your sell by attracting the customers. You can easily optimize your images by yourself by taking care of some important issues. Here, I am going to focus on five important tips for website image optimization.
Photo Clipping for Background Removal:
Clipping Path can be your first step to do website image optimization. Just open the image in Photoshop and start creating clipping path around the object with the help of Photoshop pen tool. The quality of image clipping should be perfect to ensure the best output. Create deep etching with 300-400 pixels zoom to get the best quality of the selection. You have to frequently zoom in and zoom out while clipping the photo. Photo clipping will let you cut out the image from the original background and to apply any other background.
Apply Professional Background:
Once you are done with clipping photo you have to cut out the image from the existing background. You can do it be making the selection of the clipping path and pressing Command/Ctrl + j. It will cut out the photo on a transparent layer. While cutting out the photo you should apply 0.3 pixels to 0.5 pixels feather to get smooth cut out. Then take a new layer below the product layer and apply any background as you wish. We highly recommend pure white background for professional use.
Re-size or Crop According to Your Need:
The next step is to cropping, re-sizing and straightening. It will ensure the best fitting of your image on the website. Get the idea of your requirement from your web frame. If the frame dimension is 750 x 350 pixels you have to prepare the image accordingly. Firstly, straighten the image to the right angle and do close cropping around the edge. Then adjust the proportion. If you need the image 750 pixels width and 350 pixels height make it 670 pixels by 270 pixels and then extend the canvas to 750 pixels by 350 pixels. It will create 40 pixels padding around the image. Remember padding is an important issue for professional image optimization. The padding should be smooth and consistent. If you are keeping 40 or 50 pixels padding on your image make sure to do it on all the images you are going to use side by side on a website.
Apply Drop Shadow or Mirror Effect to Enhance Visual Effect:
You have already done the basic requirement of website image optimization. Now, you have to concentrate on the appealing aspect of the image. You can easily enhance this aspect easily by adding natural shadow or mirror effect. Both the techniques are very simple. In order to create drop shadow you have to think of the light source of the image. Now, determine the shape of the shadow according to the light source of the image with the help of your imagination. The better you can imagine the better you will be able to shape the shadow. Here, you have to create the shape with the help of photo clipping. Once the shape is made select clipping path, apply necessary feather and applying pure black color to create the shadow effect. Then, apply required blur on the shadow and give necessary finishing with the help of eraser tool.
Mirror effect can be another image treatment that can enhance your image easily. What you have to do is to cut out the bottom of the product and to inverse it below the object. Then, scale the bottom of both the images and apply necessary gradient to create the mirror effect. Remember, scaling part is very important since the quality of the reflection completely depends on this step. You can add a bit black color on the bottom line of the product and it’s reflection to make it more natural.
Save for Web and Device:
Finally, you have to save the image for web. You may choose any format as per your requirement. If you need white background jpeg is the best option and in case of transparent background you have to go for png. While saving for web and devices it won’t vary the size of the image that much whether you are selecting jpg or png. Of course, this is an important step. It will compress your image as much as possible to suit it the best on your website. Hope you must know the disadvantage of large file using on web.
Website image optimization includes everything whatever you need to prepare an image for the final use. The tips we have discussed above are very common image treatment techniques we need to apply for website image optimization. In some cases you may need to apply some other image enhancement treatments as well like photo retouching and advanced color correction. Hope you will be able to specify the necessary image editing treatment you need have for ensuring the best performance of your image on website.